The speech given by Tim Brown, the CEO and president of IDEO was truly amazing and inspiring.
In this short 30 minutes speech given, he uses various examples to convey the message that, playfulness is important, we can be playful even with our serious work, but why?
He states that as we grow up as an adult, we are afraid of taking risk, we are afraid of judgment from others, we are being too serious about everything, so we might come up with lesser ideas as we are more conserved.
What makes us more open and come up with new ideas may come in forms of play, be it exploration, which is about going for quantity, or building, and thinking with your hands. Also roleplay, where acting it out helps us both to have more empathy for the situations in which we’re designing, and to create services and experiences that are seamless and authentic.
To be more convincing, one of the examples he give is people trying on experiences on roleplaying, by following a script that the participant agreed to, which is the rules, leads to productive play, producing useful results. Also showing that the idea of play can be a tool for prototyping experiences.
In fact, play can help us think freely, getting us to creative solutions, hence, we are open with more possibilities. This helps us do our jobs better, also feel better when we do them, , which is actually pretty pragmatic.
I was really convinced by the content of his speech, and going to share this video with you.
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